Algorithm: According to Random House, an algorithm is "A set of rules for solving a problem in a finite number of steps, as for finding the
greatest common divisor". Search engines use algorithms to rank Web sites for keywords.
Alt tags: More correctly, these are ALT "attributes" (e.g. IMG is a "tag"). This is text coded in the HTML that associates words with web graphics.
Analysis: this process as a method of studying websites and determining its essential features and their relations to SEO.
Analytics: Analytics is sophisticated reporting designed to determine the who, what, where, when and why of your website visitors. You can use analytics to understand the attributes of your customers. You can group results by demographic and other criteria.
A.R.T: Auto Replacement Technology. Unique to SiteSolutions.Com A.R.T. reviews search engine data daily for client details. If no such data is present A.R.T re-submits client meta tags.
Back Link: A text or graphical hyperlink from one site to another. Google and other search engines’ algorithms consider a site’s popularity based on the quality and quantity of inbound links from relevant third party sites to help determine search positioning. See “Link Popularity.”
Blog Buzz: The creation of internet buzz or enthusiasm for a particular product of company through multiple blog posts from professional bloggers. This can also be done through product reviews.
Business Branding: the application of marketing techniques to a specific product, product line, or brand.
Cloaking: Feeding search engine spiders content that is different from the Web page, using IP Cloaking software or redirects. Can be done for good or bad reasons; sites could use cloaking to give the search engines content that can't be seen due to programming or design issues, or could use it to feed search engines content that is not on the site.
Content: Also known as Page Content. Content is the text portion of your website that describes your page product or topic.
Corporate Blog: A direct means for an corporation to share ideas, thoughts, opinions, and Information concerning a particular topic with an audience, using the Web as the medium. It usually takes the form of a narrative (in reverse chronological order) initiated, and frequently updated, by the blogger. Its main value lies in the establishment of networks and the Social capital created as a result, blogs usually comprises ephemeral material and help maintain unique content on your webpage.
Download Time: Time taken by a website to download to a web browser. The download time depends on a number of factors including the speed of the internet connection.
Ethical SEO: The practice of optimization without using trickery or tactics that are frowned upon by the search engines.
Hits: Hits generally refer to the number of times the browser of the visitor interfaced with the Web site. Usually included in the hits are graphics as they are loaded on the page.
Keywords: Words that may be used by viewers searching for information. Keywords can be purchased from search engine companies so that an appropriate ad banner (PPC)may be displayed when a viewer searches on a particular word.
Keyword Research Report: Statistical information providing search and impression details for individual keywords over a specific period of time. This report also includes additional keyword suggestions.
Link Building: Request links from other Web sites that are frequented by targeted visitors to both drive traffic and build link popularity.
Link Popularity: A "popular" site has links leading to it from other relevant Web sites that result in increased traffic. Google uses link popularity in its algorithm.
Logs: Web site logs are generated at the server level and contain all of the activity on the Web site. Software programs can be used to extrapolate the data from the logs into reports.
Meta Tags: A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.
One-Way Links: These are not reciprocated links i.e. no link exists to the web site that is doing the linking.
Organic listings: Organic or pure search engine listings normally appear after all of the paid advertising and keyword buys. The results are formulated from the search engine's index. Also known as Natural Search listings.
Placement: The practice of trying to ensure that a web site obtains a high rank in the search engines. Also called search engine positioning, search engine optimization etc.
Projected Volume: Through extensive keyword research, SiteSolutions can show you what visitor results you should expect based on keyword selection.
Redesign: Any major alteration to the Website’s content, design and or layout excluding the addition of extra pages.
ROI (Return on Investment): the amount, expressed as a percentage, that is earned on a company's total capital calculated by dividing the total capital into earnings before interest, taxes, or dividends are paid.
Search engine optimization: A strategy involving content, design and programming to position a Web site on the search engines for relevant keywords.
Search engine marketing: A combination of services, including optimization, keyword buying, affiliate marketing and link building.
Search engine spiders: Spiders or crawlers are actually software that is sent out by the search engine to find all of the content in the site, following html text links.
Search Engine Results Page (SERP): The page that displays in a search engine when a specific phrase is searched for.
Sitemaps: The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. Sitemaps are a URL inclusion protocol and complement robots.txt, a URL exclusion protocol. Sitemaps are particularly beneficial on websites when considering SEO.
Site-Tweaks: The act of “tweaking” or rearranging programming code, meta data, content or other forms of design to further increase or promote search engine ranking in the Organic listings.
Social Bookmarking: The ability to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.
Social Search: By definition, social search is the combination of technology and user generated rankings and ratings. The technology enables people to share bookmarks, rankings, recommendations. It is further "pushed" through instant messaging, chat, blogs and other forms of viral marketing.
Spam: By definition, spam infers getting something you don't want and didn't ask for. On search engines, spam refers to practices that are used that bring unwanted results to people searching on the search engines.
Swickis: Swickis are provided through Eurekster.com, and allow site owners and web browsers to create their own shareable search engine.
Target Market/Audience: Involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments.
Total Visits: Generally refers to all of the visitors to the site in a time period specified.
Unique Visits: Visitors are only counted once in the specified time period.
Wikis: Wikopedia is the home of Wikis, giving users the ability to generate and edit content online.